Name: Lecture 32 : Advertising & Support Media | Videos | Gan Jing World
Uploaded: 2023-12-01T23:09:54.587Z
Duration: 31 min 59 s
Description: A variety of out-of-home advertising are available to the marketer to use as directional promotion means which are sometimes can also be used for primary advert... | Videos | Gan Jing World

IIT Roorkee July 201

https://video1-us-west.cloudokyo.cloud/video/v6/d4/6c/7b/d46c7be5-1f44-4472-ad17-1f4f98f496e8/master.m3u8

A variety of out-of-home advertising are available to the marketer to use as directional promotion means which are sometimes can also be used for primary advertising source such as print advertising, radios, billboards, pamphlets etc. This lecture covers various major out-of-home media and their creative works in addition to case studies.